The amount of great leaders who have come before us, setting an example of success, makes the times we live in very exciting. I have always believed that if you want to be successful in whatever you are doing, the best thing to do is copy those that have come before you and achieved success in your field. It is important to understand and employ the philosophies, work ethic, and the daily method of operation of the successful person you are trying to emulate. How do they think? What do they do? How do they do it?
Choose The Right Leader
If I were trying to be a professional golfer, should I take on the same training routine as a professional football player? No, that makes no sense. Well, they are BOTH professional sports you may say, so what’s the difference? The difference is they are two VERY different sports that require completely different skill sets. If I want to succeed at golf, I would focus my daily routines and work habits around what successful golfers are doing.
This brings me to a very interesting topic that has seemed to take the network marketing industry by storm. Over the past few years, there has been an onslaught of very talented internet marketers selling business opportunities. It is important you note, I say opportunities, as in plural, as in multiple opportunities. The only problem is, this has never proven to work. Promoting multiple different network marketing companies at the same time is counter intuitive to the essence of network marketing.
If you want to be successful in network marketing, emulating someone selling multiple opportunities makes as much sense as the golfer following the football player’s training routine. Selling multiple business opportunities is a direct sales business model, not a network-marketing model. It is a time for money model, not a residual model.
You are probably asking yourself, why? If in fact the business’s being offered by the individual are all network marketing opportunities, why wouldn’t it work? Why couldn’t it be successful?
Like Jim Rohn used to say,
“I don’t know why, I didn’t sign up for that class.”
It just doesn’t work. It is not congruent; it doesn’t exemplify focus and passion, or many other attributes that have to be in place to succeed at network marketing. Creating massive duplication isn’t easy, that’s why it pays so much when you succeed! It is impossible without complete focus on one business.
Now, does it make it wrong to offer multiple business opportunities at once? No, it’s not wrong, and it’s also NOT network marketing. It is fine if that’s what you want to do. In fact, some people do quite well throwing people into multiple opportunities at once, but it will never duplicate. It will always be a time for money proposition. You will never inspire greatness in people (which is what it takes to make it in network marketing) if you are seen as someone with no focus, with no plan, or as someone who may be off to the next ‘deal’ next week.
Do you want to sell opportunities or build a long lasting, passive, residual income? If the answer is the latter, find a home, stay focused, and be there 5 years from now. If not, you will never be more than a peddler of the next ‘hot deal.’
Wishing you all the success you will allow yourself to have!