Prejudice: an unfavorable opinion or feeling formed beforehand or without knowledge, thought, or reason
Don’t Do It
The biggest mistake you could ever make in building your network marketing business is to pre-judge potential prospects. Being prejudice toward any given person could mean the difference in thousands, or even millions of dollars.
There are generally two reasons why people tend to prejudge who they talk to about their network marketing business.
- They feel the prospect is too successful and surely wouldn’t be interested in a MLM opportunity.
- The prospect is not successful at all, perhaps even lazy, and therefore would never be any good anyway.
When it comes to prospecting, the best advice I could give you is to never pre-judge. Tell your story to everyone and let him or her decide if they are interested or not.
Learn By Example
There are two examples of individuals who would could have been pre-judged and never given the opportunity to learn about this phenomenal business.
The first example is myself; when I was introduced to this industry I was 21 years old. I had no prior experience in business, had no center of influence, was living in my fraternity house and was more interested in where and when the next party was than making money. One Saturday afternoon, I found myself walking through the Palmer Auditorium in Austin Texas. I was working at the Austin American Statesman, the local newspaper, and was there at a home-based business expo selling newspapers. I was NOT the guy you would ever talk to about a business opportunity. Although I had big dreams, and an Entrepreneurial heart, I did not look the part. Wearing an old pair of shorts, a tee-shirt, flip-flops and a ball cap, I passed a few ladies passing out free popcorn and water. Little did I know they were there promoting their network marketing business. Thank God they did not pre-judge me based on my age and my look.
Not only did they recruit me into the industry on that day, I soon thereafter quit my job at the newspaper and went full time in the business. Although I did not have immediate success, I later went on to be a top producer in my company, earn millions of dollars, and live a life I never dreamed possible. Along the way I met some of the most incredibly successful, interesting people that have become lifelong friends.
The next example I will share with you in the antithesis of my situation.
In August 2009 my partners and I started a company by hosting a PBR, or Private Business Reception, to introduce our idea and product to our friends and family. By the way, this is exactly how we recommend all reps introduce their new business. Anyway, there is a VERY successful individual in our community my partner Chris Kent and I have known for many years. This individual has literally made tens of millions of dollars. He would be on most rep’s “chicken list” because of the belief they were too successful to have an interest in a network marketing company. Well, thank God Chris had the foresight to pick up the phone, tell him what we were doing, and invite him to our party to decide for himself.
Not only did this individual enroll in our company, he led us to another very successful businessperson in our community. This is where it gets very interesting; that individual led us to another, that led us to another, who eventually led us to my good friend and our number one income earner, Ray Higdon. We had the great fortune to meet an individual who has made a major impact on our company and has been able to completely transform his life in the process, all because Chris did not pre-judge. I, along with Ray am very happy Chris had no prejudice.
The moral of the story- don’t have prejudice against anyone. In other words, DON’T PREJUDGE! If you do, it could cost you a lot. How would you have liked to have Ray Higdon or myself in your organization?
Wishing you all the success you will allow yourself to have!